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Powerful Digital Marketing Tips Which Need To Follow In 2022

Suranjana Patar, Content Writter

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Without any doubt, the future of marketing is digital. Every business is emerging towards an online presence. This is the reason why digital marketing trends are changing constantly. Each year digital marketing gets a new update with the latest technologies. 

When it comes to online search, Google ranks at the top among all the search engines with 94% organic traffic, and 96% of searches are from smartphones. This shows the need for your website to get ranked at the top of the search engine result pages (SERPs).

Google algorithm only allows those websites to rank on its SERPs, if they follow its techniques. This means that Google is an important part of digital marketing. 

Let's have a glance at some of the simple yet powerful digital marketing tips which need to follow in 2022.

Optimizing Email Strategy

An email has been around for a really long time, however, it's not going anywhere very soon. Generally, 80% of advertisers have confirmed that email engagement has increased in the past few months of 2021. 

One more interesting fact about email marketing is that whoever is including it in their marketing campaigns has achieved the highest return on investments. Obviously, it is going to be possible only if the email proposals or messages are engaged with a strong CTA (Call-to-action). 

Another best segment of email marketing is, marketers can target their audience as per their business needs. For example, marketers use festive season discounts and coupons on their products and services. 

Utilizing the AIDA Formula

AIDA represents Attention, Interest, Desire, and Action. This marketing formula has been in the market since 1898, still, it works effectively.

In fact, the AIDA formula works in every marketing sector, as it helps to grab the audience's attention, create desires, wants, and provide them with solutions to their problems. This formula has been used continuously since it was introduced and will successfully work in the near future as well.

Accepting Video Marketing

It is said that video marketing is the new future of digital marketing. Video marketing has become one of the basic factors of digital marketing and it has successfully been able to grab 82% of the online consumers in 2021.

At present, the two most popular trends of video marketing are LIVE and branded videos. Businesses are also finding new video techniques to engage their audience. LIVE videos are trending because it is estimated that 13% of the organic traffic gets generated from them, as the audience interacts directly with the business. 

YouTube is known as a powerful video marketing platform, therefore, targeting the audience on this platform with relevant keywords will help businesses to grab organic traffic for their products and services. 

Other powerful video marketing platforms are Meta cum Facebook, Instagram, LinkedIn, etc.

Creating Powerful Content

Content represents the businesses, therefore, it is very important to create powerful content that conveys a clear message to your customers. Simply, writing usual blogs and articles will not work, unless the content is powerful and generates organic traffic. This is the reason why many businesses are using content that engages and educates their audience.

Novel content is on demand these days. This is the type of content that is written alongside blogs and articles, via polls, contests, and quizzes, where audiences put their reviews and the business gets genuine feedback. Therefore, these types of content should be related to your business.

Identifying the Difference Between Marketing and Branding

A business that is emerging towards online marketing needs to identify the difference between marketing and branding. While these terms may sound similar, but, both the concepts are different.

Business owners need to understand that branding doesn't mean what products and services you provide, it’s all about the logo, website, and business presence on every online platform. In other words, branding means how your audience will see your business and get an idea about your products and services.

Whereas, digital marketing uses tactics that boost the online presence of your brand. This means that digital marketing will make your online presence, even more, stronger without any negative impact. Here, where small businesses fall down, as they focus more on marketing campaigns that focus on products and services instead of making an online presence and nurturing their audiences.

Blindly promoting your products and services on social media platforms will not work in building a loyal audience, and it may have a negative image on your brand appeal.

Utilizing Local Services Ads (LSAs)

LSAs or Local Services Ads are likely like Google Ads, but when it comes to their effectiveness in promoting your products and services they both are very different. As LSAs are pay-per-lead ads that get a popup on Google's search results. It was introduced in 2017, but now it is getting popular in the small business segments as well.

Currently, LSAs seem to be focused on on-demand services such as electricians, plumbers, painters, house cleaning, and many more. Businesses that provide on-demand services can use LSAs to increase their reach. 

Unlike Google Ads, advertisers do not need to pay per click, in fact, they have to pay for leads that are relevant to your business.

Being Smart with SEO

Certain individuals say that SEO is dead. We don't think so. When it comes to indexing your website on Google, Search Engine Optimization is the most important part of digital marketing. Google algorithm keeps on changing as per the market demands, so do SEO trends. Now, Google is more focused on differentiating between search and intent.

For example, using the keyword "web development Indore" could display web development companies, while "web development company in Indore" could display results of job boards as well. Which shows to be more precise with the search query.

To be smart in SEO, you need to focus on competitor analysis in order to target more audiences with huge searches.

Final Note:

If we have learned something from the recent digital marketing strategies is that the proven methods of marketing are still there with a bit upgraded versions. Another fact is that keeping online marketing simple really works.

Already applied and tested methods of digital marketing provide small businesses a guideline of which strategy to follow to get improved results. The trends keep on changing, which means that businesses should also remain updated with the latest tactics to get better ROI.

 

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